Williston, FL — March 3, 2026 — Monterey Boats today announced the introduction of the new Elite 23, expanding its industry-leading Elite Series of premium adventure boats. The addition brings the lineup to 23–30 feet, reinforcing Monterey’s leadership across key size categories and building on the rapid retail growth of its premium bowrider offering, with the Elite 34 and Elite 38 models scheduled to follow in the summer and fall of this year.

The Elite 23 establishes a strong presence in the 23-foot class while carrying forward the performance, craftsmanship, and premium standards that define the Elite name. Together with the forthcoming Elite 34 and Elite 38, the Elite lineup continues to evolve into a broader premium range designed to compete across multiple size tiers.

Based on full-year 2025 Statistical Surveys data, the Elite Series delivered category-leading year-over-year retail growth, achieving more than 20x expansion in registrations. The growth reflects consistent dealer sell-through and measurable consumer demand across key markets. Within the 25–30 ft outboard segment, the Elite 30 ranks #1 and the Elite 27 outboard ranks #2 for full-year 2025, reinforcing its leadership at the upper end of the premium bowrider market.

Since its debut, the Elite Series has earned a three-award industry trifecta, including a Boat of the Year award, the Miami Innovation Award, and Boating Industry’s Top Product honor — affirming its leadership in design, engineering innovation, and market performance.

“The Elite Series was conceived as a cohesive family of boats from the beginning,” said Charles Marshall, Co-Chairman of Monterey Boats. “We focused on hull performance, handling precision, craftsmanship, and long-term ownership value. The Elite 23 carries those same fundamentals into a critical size category, and that same philosophy will continue as we introduce the Elite 34 and Elite 38. Together, these introductions reflect a deliberate expansion strategy designed to strengthen the Elite Series at both entry and upper premium tiers.”

Dealer turn rates in key Elite markets outperformed overall company averages in 2025, reflecting sustained retail demand and consistency across models and regions. This performance further establishes the Elite Series as a primary growth driver for the company.

Monterey also confirmed continued selective expansion of its Elite-focused dealer network in 2025 while maintaining a performance-driven distribution strategy across North America and key international markets.
“We approach network growth with discipline,” said Kim Loenichen, Vice President of Sales. “The Elite Series requires dealers who understand premium retail execution and long-term customer relationships. Expansion must strengthen territories, protect profitability, and sustain retail performance.”

As Monterey advances the Elite lineup, its long-standing global presence and operational scale remain central to the company’s growth strategy. With more than 40 years of boatbuilding experience and disciplined manufacturing operations, Monterey supports dealers and customers worldwide through a growing global distribution network.

Looking ahead, the Elite 23 marks the next phase of Monterey’s Elite Series expansion, with the Elite 34 scheduled to launch in Summer 2026 and the Elite 38 to follow in Fall 2026. Together, these introductions broaden the series at both ends of the lineup, reinforcing Monterey’s disciplined, long-term strategy for expanding one of the industry’s strongest-performing premium boat families.

About Monterey Boats
Monterey Boats is a leading independent, family-owned boat manufacturer specializing in premium M-Series, Super Sport, and Elite Series models. With more than 40 years of experience, Monterey has earned a global reputation for producing luxury performance boats that combine style, comfort, and functionality. Every Monterey boat is NMMA certified and backed by the exclusive MVP Warranty, providing owners with exceptional confidence and long-term satisfaction.