Williston, FL — January 5, 2026 — Monterey Boats today confirmed continued, record-setting momentum
for its Elite Series, which now leads the 27–30 ft outboard bowrider segment according to the latest Statistical
Surveys data. The results validate what industry judges identified at launch: the Elite Series is a well-resolved,
innovative design with proven consumer demand.

When the Elite 30 earned a rare combination of top industry honors, including Boating Magazine’s Boat of the Year, the Miami Innovation Award, and Boating Industry Top Product, those distinctions reflected professional evaluations of design intent, innovation, execution, and overall performance. Continued market share leadership now confirms those assessments in the marketplace.

Together, those recognitions identified the Elite Series as a standout at launch. Subsequent market share growth has confirmed those evaluations through owner demand and dealer adoption, resulting in consistent retail performance and segment leadership.

This performance reflects Monterey Boats’ more than 40 years of independent boatbuilding, where design discipline, engineering rigor, and craftsmanship are treated as one system.

“The awards recognized the fundamentals of the Elite Series early,” said Charles Marshall, Co-Chairman of Monterey Boats. “We invested three years in the design to deliver the right boat for the consumer, and the market has confirmed that judgment.”

From the engineers and designers shaping each model, to the craftsmen building them, to the dealer network representing the brand, the Elite Series reflects a shared standard across the organization.

Marshall noted that the line’s success reflects Monterey’s deliberate approach to innovation, introducing change only when it delivers clear value to the owner.

Backed by four decades of boatbuilding experience, Monterey Boats continues to prioritize long-term design relevance over short-term trends. The Elite Series’ sustained leadership demonstrates how disciplined execution translates into lasting market confidence.

Elite Series Expansion Continues into 2026

With demand for the Elite Series continuing to grow, Monterey Boats confirmed the next phase of the lineup expansion:

• Elite 23 — debuting March 2026
• Elite 34 — launching Summer 2026
• Elite 38 — launching Fall 2026

“These models extend a platform that was designed to lead the category long-term,” Marshall added. “They build on a foundation that has already been proven—first by the industry, and now by the market.”

About Monterey Boats

Monterey Boats is a leading independent, family-owned boat manufacturer specializing in premium M-Series, Super Sport, and Elite Series models. With more than 40 years of experience, Monterey has earned a global reputation for producing luxury performance boats that combine style, comfort, and functionality. Every Monterey boat is NMMA certified and backed by the exclusive MVP Warranty, providing owners with exceptional confidence and long-term satisfaction.