WILLISTON, FL — [May 22, 2025] — Monterey Boats is proud to announce an exciting new partnership with Valhalla Yacht Sales, the retail sales arm of Viking Yachts, as the company’s newest official dealer partner. This strategic alliance marks a significant milestone in Monterey’s continued expansion across key markets and further aligns the brand with one of the most respected names in the marine industry.

Valhalla Yacht Sales, known for its premium sales and service experience, will now represent the full line of Monterey Boats’ performance and luxury vessels, delivering top-tier customer access and support throughout their regional footprint.

“We are thrilled to welcome Valhalla Yacht Sales and Viking Yachts into the Monterey Boats family,” said Charles Marshall, Co-Chairman of Monterey Boats. “Their reputation for excellence, customer-first approach, and deep roots in the boating community make them a perfect match for our growing dealer network.”

With retail locations in Florida, New Jersey and beyond, Valhalla Yacht Sales offers a high-touch, knowledgeable sales experience that mirrors the innovation and premium craftsmanship that defines Monterey Boats. The partnership is expected to strengthen both brands’ presence in core coastal markets and deliver more opportunities for consumers to experience Monterey’s award-winning models, including the recently celebrated Elite 30.

“Adding Monterey Boats to our lineup is a natural extension of our mission to provide boaters with exceptional options across a variety of lifestyles and needs,” said Ryan Higgins, General Manager at Valhalla Yacht Sales. “Their product quality, design sophistication, and dealer support stood out immediately—and we’re excited to introduce our customers to everything Monterey has to offer.”

This collaboration with Valhalla Yacht Sales/Viking Yachts reflects Monterey Boats’ ongoing commitment to strategic dealer growth, product excellence, and customer satisfaction, building on a legacy that has made Monterey one of the most trusted names in boating.

For more information on Monterey Boats or to find a local dealer, please visit www.montereyboats.com.

About Monterey Boats

Monterey Boats is a leading manufacturer of sport boats, M-series models, super sport boats, and elite series and is recognized worldwide for innovation, quality, and craftsmanship. Built in Williston, Florida, Monterey offers a diverse lineup designed to elevate every on-the-water experience.