Monterey Boats Welcomes New Dealer: Premier Motorsports, Inc.

Wed, Feb 25, 2015 at 11:11AM

WILLISTON, FL-- Monterey Boats is honored to welcome Premier Motorsports to the Monterey Boats dealer family! Premier Motorsports is considered to be the leading boat dealer in the Wayland, Michigan area. 


“Premier Motorsports is another strong addition to the Monterey Boats’ dealer family,” said Monterey’s Director of Sales, Kim Loenichen. “Having Premier Motorsports within our Monterey Boats dealer family fortifies that our company, along with its dealer/partners, are the very best in the marine industry today.”


Founded in 1994, Premier Motorsports started out with just a handful of hard working employees in a small vacant storefront located near Gun Lake, Michigan.  Over the years Premier Motorsports has grown to be an Elite full servicing boat dealership with over 15 employees and approximately a 20,000 sq. ft. Showroom/Service dept. The Premier Motorsports team is proud to say that while selling several hundred new and used boats along with taking care of approximately 600 storage customers during the winter months, they are still able to maintain the upper 90% customer satisfaction index and are constantly striving to improve.


According to the Premier Motorsports team, they have spent the last three years looking for the perfect fit, not only for their dealership but also for their customers.  They needed a company that would be able to assure them that their customers would be buying the best quality boats available for the money, and they truly believe that Monterey Boats will be the perfect company to accomplish that.


Monterey Boats, a leading independent boat manufacturer, has specialized in building premier quality sport boats, super sports, cruisers and sport yachts. Monterey’s current line features 26 models ranging from 18’ to 41’, including our exciting new outboard models. Monterey has a growing worldwide dealer/partner network, a dedicated staff of more than 500 skilled boat builders, and is an industry leader in designing and building superior stern-drive pleasure boats. In 25 years, Monterey has produced well over 35,000 boats and generated over one billion dollars in sales. Every Monterey boat is also NMMA certified and backed by its exclusive MVP Lifetime Limited Warranty to assure the ultimate in customer confidence and satisfaction.


For more information on Monterey Boats, visit, or contact Rene’ Moore: phone 352-528-2628 Ext. 219 or email:


Monterey Boats Welcomes New Dealer: Premier Motorsports, Inc.

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