The digital marketing specialist is responsible for recommending, creating and executing the approved Monterey & Blackfin Boats digital and social media strategies. The candidate will be responsible for providing comprehensive analytics, data presentations, and resource management reports. The candidate will have a demonstrated history of working in a fast-paced environment while delivering multiple projects on schedule, on budget and without errors.

Responsibilities include but are not limited to:

• Provide recommendations, and execute all approved web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Collaborate with internal teams to create website landing pages and optimize user experience.
• Identify critical conversion points and drop off points and optimize user funnels.
• Evaluate emerging technologies, advertising trends and digital media developments.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Manage PPC advertising campaigns within approved budget
• Identify trends and insights and optimize spend and performance based on the insights.
• Implement social media strategies that build brand awareness, generate inbound traffic and product adoption.
• Design, build, post and maintain our social media presence with content that meets standards.
• Conduct social media audits to ensure best practices are being used
• Provide monthly analytic reports with recommendations and goals specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Create, design and distribute email newsletters
• Create and manage editorial calendars
• Create and manage blogs
• Ensure that the brand messages are consistent

Qualifications for Digital Marketing:

• Bachelor's degree in marketing or business; or qualified experience in lieu of degree
• 2+ Years of Experience as Digital Marketing & Social Media Specialist
• Full understanding of all social media platforms
• Experience executing paid social media campaigns
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns preferably within the industry
• In-depth knowledge/experience of SEO, SEA, remarketing, social media, web analytics and reporting
• Knowledge of content management systems
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Knowledge of video and picture editing software such as Adobe
• Ability to multi-task
• Incredible attention to detail
• Demonstrated creative problem-solving approach and analytical skills
• Creative written and oral communication skills

Please email resume and salary requirements.

Monterey Boats is a drug free workplace and an equal opportunity employer.