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Careers at Monterey Boats

Digital Marketing Specialist

Full-Time - Posted 610 days ago
Job Location:
1579 SW 18th Street
Williston FL 32696
Phone: 3525282628

The digital marketing specialist is responsible for recommending, creating and executing the approved Monterey & Blackfin Boats digital and social media strategies. The candidate will be responsible for providing comprehensive analytics, data presentations, and resource management reports. The candidate will have a demonstrated history of working in a fast-paced environment while delivering multiple projects on schedule, on budget and without errors.

Responsibilities include but are not limited to:

  • Provide recommendations, and execute all approved web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Collaborate with internal teams to create website landing pages and optimize user experience.
  • Identify critical conversion points and drop off points and optimize user funnels.
  • Evaluate emerging technologies, advertising trends and digital media developments.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Manage PPC advertising campaigns within approved budget
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Implement social media strategies that build brand awareness, generate inbound traffic and product adoption.
  • Design, build, post and maintain our social media presence with content that meets standards.
  • Conduct social media audits to ensure best practices are being used
  • Provide monthly analytic reports with recommendations and goals specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Create, design and distribute email newsletters
  • Create and manage editorial calendars
  • Create and manage blogs
  • Ensure that the brand messages are consistent


Qualifications for Digital Marketing:

  • Bachelor's degree in marketing or business; or qualified experience in lieu of degree
  • 2+ Years of Experience as Digital Marketing & Social Media Specialist
  • Full understanding of all social media platforms
  • Experience executing paid social media campaigns
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns preferably within the industry
  • In-depth knowledge/experience of SEO, SEA, remarketing, social media, web analytics and reporting
  • Knowledge of content management systems
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Knowledge of video and picture editing software such as Adobe
  • Ability to multi-task
  • Incredible attention to detail
  • Demonstrated creative problem-solving approach and analytical skills
  • Creative written and oral communication skills


Please email resume and salary requirements.

Monterey Boats is a drug free workplace and an equal opportunity employer.